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Jitender Kumar
PhD (IIT Roorkee)
Assistant Professor, Department of Management Sciences
Research Interest
Brand Management, Consumer Psychology, Brand Communities
Specialization
Marketing
Education
PhD, IIT Roorkee, 2019
MBA, Faculty of Management Studies – Banaras Hindu University (FMS-BHU), 2012
B. Tech., NIT Hamirpur, 2009
Selected Publications
Kumar, J. (2019). How psychological ownership stimulates participation in online brand communities? The moderating role of member type. Journal of Business Research, Vol. 105, pp. 243-257.