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Narendra K. Sharma
PhD (Delhi University)
Professor, Department of Industrial & Management Engineering
Research Interest
Consumer Behaviour, Marketing, Cognition
Office
Department of IME
IIT Kanpur,
Kanpur 208016
Education
PhD, Delhi University, 1979
M.A., Psychology, Delhi University, 1976
M.Sc., Physics, Delhi University, 1969
Selected Publications
Srivastava, K.,& Sharma, N. K. (2013). Service quality, corporate brand image, and switching behaviour: The mediating role of customer satisfaction and repurchase intention. Services Marketing Quarterly, 34(4), 274-291. (Taylor & Francis).
Srivastava, K., & Sharma, N. K. (2013). Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services. Journal of Indian Business Research, 5(3), 177-197. (Emerald).
Pandey, S.,Sharma, N. K., & Mittal, A. K. (2013). Interactive effect of behavioral and demographic variables on individual investors' search behavior. International Journal of Trade, Economics and Finance,4, 60-65.
Mehta, Ritu, Sharma, N. K., & Swami, S. (2012). The impact of perceived crowding on consumers'store patronage intentions: Role of optimal stimulation level and shopping motivation. Journal of Marketing Management iFirst, 1-24. (Routledge; Taylor & Francis Group).
Shukla, A.,Sharma,N.K.,& Swami,S.(2012). Website characteristics and website satisfaction: Role of computer self-efficacy. International Journal of Information Systems Management Research and Development, 2 (1), 1-16.
UGC Teacher Fellowship.
All India Post-graduate Merit Scholarship.
Member Society for Consumer Psychology.
Life Member Indian Psychometric and Educational Research Association.
Life Member Indian Society for Technical Education.